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Colour should be on the forefront of your Web design, and as the client, you need to be prepared to discuss with your designer the colours you intend to use.

Carefully consider the effect your colour choices will have on the readability of the Web page and also the subconscious impact colour makes on your site's visitors. Colour combinations produce legitimate emotional and behavioural effects in those that view them, and it is to your advantage to learn which colours will invigorate, invoke trust, or make your visitors see dollar signs. Although different cultures and regions around the world may associates a different significance with certain colours, let's focus on general colour influences in North America. The following are a few of the colours that are the most popular and powerful in the corporate world:

  • Red — stimulates adrenaline and appetite, invokes passion (great for websites related to cooking, recipes, restaurants, cooking tools, sports, and dating)

  • Yellow — highly visible, runs risk of over-stimulating (great for borders around banner advertisements)

  • Green — fresh and clean, associated with money, associated with technology and innovation (an obvious choice for banks, tech solutions companies, environmental groups)

  • Blue — invokes trust, intelligence, associated with natural elements such as the sea and sky (ideal for websites related to providing accurate information, legal services, environmental groups, medical services, historical data)

  • Purple — wealth, royal or noble (great for customized, rare, and high-end products and services sites)

  • Orange — invokes energy and inspiration, forward-thinking, corporate (great for sites providing clients with exciting alternative solutions to common services, such as banking, cell phones, and technology)

  • Black — invokes air of elegance or feelings of oppression (sharp and effective when used sparingly, such as sites for sports cars or photography)

  • White — clean, pure (ideal as a default background colour due to sharp contrast with typical black lettering and accent colours)

You shouldn't be afraid to use colours, but not to over-do it, either. Incorporate colours into your Web design so that the reader's eye is drawn to the most valuable information, but use intense or eye-catching colours sparingly. It is critical that you balance colour with an appropriate amount of white space in order to avoid overwhelming or exhausting the viewer.

16 Million Different Colours

The combination of Red, Green, and Blue values from 0 to 255 gives more than 16 million different colours (256 x 256 x 256).

Move the vertical slider to chose colour and then click into colour square on the left to get HTML colour code for desired colour cast. You can start with your own colour by writing its colour code in upper input field.

Enter your colour code —  

Web Safe Colours

Years ago when computers supported a maximum of just 256 different colours, a list of 216 "Web Safe Colours" was suggested as a Web standard, reserving 40 fixed system colours. The 216 cross-browser colour palette was created to ensure that all computers would display the colours correctly when running a 256 colour palette. Although this isn't important by today's Web standards - since most computers can display millions of different colours - below is the complete list of 216 Web safe colours:

000000 000033 000066 000099 0000CC 0000FF
003300 003333 003366 003399 0033CC 0033FF
006600 006633 006666 006699 0066CC 0066FF
009900 009933 009966 009999 0099CC 0099FF
00CC00 00CC33 00CC66 00CC99 00CCCC 00CCFF
00FF00 00FF33 00FF66 00FF99 00FFCC 00FFFF
330000 330033 330066 330099 3300CC 3300FF
333300 333333 333366 333399 3333CC 3333FF
336600 336633 336666 2F9F61 3366CC 3366FF
339900 339933 339966 339999 3399CC 3399FF
33CC00 33CC33 33CC66 33CC99 33CCCC 33CCFF
33FF00 33FF33 33FF66 33FF99 33FFCC 33FFFF
660000 660033 660066 660099 6600CC 6600FF
663300 663333 663366 663399 6633CC 6633FF
666600 666633 666666 666699 6666CC 6666FF
669900 669933 669966 669999 6699CC 6699FF
66CC00 66CC33 66CC66 66CC99 66CCCC 66CCFF
66FF00 66FF33 66FF66 66FF99 66FFCC 66FFFF
990000 990033 990066 990099 9900CC 9900FF
993300 993333 993366 993399 9933CC 9933FF
996600 996633 996666 996699 9966CC 9966FF
999900 999933 999966 999999 9999CC 9999FF
99CC00 99CC33 99CC66 99CC99 99CCCC 99CCFF
99FF00 99FF33 99FF66 99FF99 99FFCC 99FFFF
CC0000 CC0033 CC0066 CC0099 CC00CC CC00FF
CC3300 CC3333 CC3366 CC3399 CC33CC CC33FF
CC6600 CC6633 CC6666 CC6699 CC66CC CC66FF
CC9900 CC9933 CC9966 CC9999 CC99CC CC99FF
FF0000 FF0033 FF0066 FF0099 FF00CC FF00FF
FF3300 FF3333 FF3366 FF3399 FF33CC FF33FF
FF6600 FF6633 FF6666 FF6699 FF66CC FF66FF
FF9900 FF9933 FF9966 FF9999 FF99CC FF99FF